WINDOW INSTALLATION FEATURING THE URA JACKET. A WATERPROOF RAINCOAT CHARACTERIZED BY CLEAN AND PRECISE LINE AND ALSO A SIGNATURE PIECE FROM THE CLIENT'S FW19 COLLECTION. THE CURRENT VERSION NOW INTRODUCES A VIBRANT YELLOW INTO THE COLOUR PALETTE.
This installation aims to go beyond the typical function assigned to shop windows, stimulating the perceptions of passers-by, and overcomes the traditional subject-object relationship by radically transforming the interior of the store with visual resources such as perspective, light and colour.
The result is an inmersive landscape on a rainy day which highlights the shape, quality and colour of the product and explores the behaviour of water through a clear and colorful composition.
CREATIVE DIRECTION: JA! STUDIO
DESIGN AND PRODUCTION: DIANA GOROSTIDI & ANA SISTIAGA ARCHITECTS
CLIENT: LOREAK MENDIAN
LOCATION: DONOSTIA - SAN SEBASTIÁN
PHOTO: JOSE LUIS LOPEZ DE ZUBIRIA