Window installation featuring the Ura jacket. A waterproof raincoat characterized by clean and precise lines wich is also a signature piece from the client's FW19 collection. The current version now introduces a vibrant yellow into the colour palette.
This installation aims to go beyond the typical function assigned to shop windows, stimulating the perceptions of passers-by, and overcomes the traditional subject-object relationship by radically transforming the interior of the store with visual resources such as perspective, light and colour.
The result is an inmersive landscape which highlights the shape, quality and colour of the product and explores the behaviour of water through a clear and colorful composition.
CREATIVE DIRECTION: JA! STUDIO
DESIGN AND PRODUCTION: DIANA GOROSTIDI & ANA SISTIAGA ARCHITECTS
CLIENT: LOREAK MENDIAN
LOCATION: DONOSTIA - SAN SEBASTIÁN
PHOTO: JOSE LUIS LOPEZ DE ZUBIRIA