Ura
WINDOW INSTALLATION FEATURING THE URA RAINCOAT. IN THE BASQUE LANGUAGE 'URA' MEANS WATER.
FOURTEEN WATERPROOF RAINCOATS ARE SUSPENDED FROM SEVEN BICOMPARTMENTAL METALLIC STRUCTURES PLACED ON THE CEILING OF THE STORE SIMULATING DROPS OF WATER.
PARTIALLY HIDDEN DETAILS, SUCH AS BESPOKE CARBON FIBER ROD SUPPORTS, HAVE BEEN DESIGNED IN ORDER TO ACHIEVE AN OPTIMAL SHAPE FOR EACH JACKET WHICH ARE NUMBERED BY A KEYCHAIN ATTACHED TO THE HANGING SYSTEM.
A CLEAN TYPOGRAPHY FRAMES THE WINDOW FOR PASSERSBY TO GAIN EDITORIAL INSIGHT INTO THE APPAREL.
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Creative direction: ja! studio
Design and production: GOROSTIDI - SISTIAGA ARQUITECTOS
Client: Loreak
Location: Donostia - San Sebastián
Photography: Pablo Axpe
Frame Awards 2019 jury prize
Window Display of the Year.
