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THIS WINDOW INSTALLATION, CREATED FOR THE OPENING OF THE CLIENT´S NEW WOMENSWEAR CONCEPT STORE IN SAN SEBASTIÁN, FEATURES AN ALIGNED SERIES OF EIGHT BICOMPARTMENTAL METALLIC STRUCTURES EACH OF WHICH CONTAIN A SET OF 3D PRINTED BUILDING BLOCKS.

THE BLOCKS ARE MADE FROM BIO-BASED MATERIALS, INSPIRED BY THE FW17 CAMPAIGN WHICH WAS SHOT IN A LOCAL QUARRY. EACH BLOCK HAS BEEN CRAFTED AND FINISHED ‘IN RAW’ with a SEMI-TRANSLUCENT TEXTURE. MODULES ARE EASILY ATTACHED TO EACH OTHER IN DIFFERENT CONFIGURATIONS DISPLAYING A SPECIFIC PRODUCT AS SOLITARY OR CONNECTED.

THE WINDOW DISPLAY REPRESENTS A ROCK FRACTURE IN A MINE SUGGESTING A NEW DIRECTION FOR THE BRAND.

Creative: ja! studio
Design and production: Diana Gorostidi & Ana Sistiaga Architects
3D printing: Commes Des Machines
Client: Loreak
Location: Donostia - San Sebastián

Photo: Pablo Axpe

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